Student Project
Go Airport Shuttle is the world's largest airport shuttle company, serving more than 70 airports in the United States, Mexico, the United Kingdom, and France. Each branch is locally owned and operated. Go Airport Shuttle takes pride in its service as the most economical, convenient, and safe way to travel. Ensuring the passengers' journey is memorable from the beginning to the end.
The objective was to create a new identity for Go Airport Shuttle to help distinguish itself from its competitors. To rebrand the company on an aesthetic level so that it appeals to the customers and continues to be their choice in the present and the future.
The new logo is a combination of the word "Go" and an arrow pointing to the upper right, giving the impression of motion. The rounded typeface used represents its friendliness and accessibility while the other typeface invokes a modern look. The colors turquoise and orange were used to express the feeling of comfort and cleanliness; giving the brand an overall balance.
