Sea and Sky

Sea and Sky

Sea and Sky

Student Project

Year:

Year:

Year:

2018

2018

2018

Agency:

Services:

Services:

Services:

Branding, Packaging

Branding, Packaging

Branding, Packaging

Visual Design:

Visual Design:

Visual Design:

Minseo Son

Minseo Son

Minseo Son

This is a student project based on the founder's desire to have a beer by the water while listening to the sound of the waves. To share that experience, Kailani made it its mission to produce distinctive and high-quality craft beer for both beer enthusiasts and novices for an enjoyable and memorable experience. 

[ CHALLENGE ]

[ CHALLENGE ]

As part of the challenge, the design had to stand out while conveying the story behind the brand. The design elements should also reflect an oceanic feeling to bring alive the founder's vision.

[ SOLUTION ]

[ SOLUTION ]

Each type of beer represents a different scenery from the ocean; the day, the sunset, and the night.

The illustration depicts a starry sky, calming waves, and a poly-art illustrated marine animal. The mood for individual bottles represents energy, elegance, and tranquility.