K9s For Warriors is dedicated to saving the lives of veterans as well as rescue dogs through our exceptional support & service, expert training service dog program, and cutting-edge research. Our innovative approach to brand identity and platform strengthened the organization as a whole.
As part of our challenge, we were to improve the effectiveness of the organization by communicating its purpose both visually and verbally while being meaningful to both veterans and dogs.
We explored patriotic concepts that convey an Americana feel. Also, by utilizing soft color palettes and sans serif typefaces, we were able to achieve a sophisticated and mature appearance with the logo, which includes a silhouette of a dog and type treatment along with the stars and stripes.
